Here the most modern shops and those of the oldest lineage coexist in harmony, with a rich, exhaustive, and professionalized supply embracing textile products from the most traditional to the most avant-gardist, furniture both classic and of the latest design, gift jewellery and gems of high value, clearly affordable flowers, and electronic, optical, and computer equipment. In addition, the traditional products of the land, which occupy a place of preference in the historical Ribera Market. A market on the banks of the Estuary, symbol of the city's dedication to trade, which in itself constitutes a mark of identity of Bilbao's Old Quarter and, with nearly 120 stalls distributed over more than 11,500 m², is the biggest indoor market in Spain and one of the biggest in Europe.

The commercial thrust of the Old Quarter nicely adds to the attractiveness of a space replete with hostels, with its typical "seven streets" full of taverns of great character, its carefully preserved urban environment, the charm of its pedestrian space, its monuments and history (the Cathedral of St James, the Church and Bridge St Anthony, the rigidly structured New Square), the ludic-cultural attractions of the Ethnographic Museum, and that jewel of the lyrical and theatrical arts that is the Arriaga Theatre.

A modern shopping centre in a historical environment, with 700 years of economic, political, and religious change, as well as, by no means least, change in daily life. The popular character of a city that knows how to value its past in order to address itself to the future.